Are you using every tool out there offered by Google that will benefit your website? How about Google Alerts? Yes, you can actually use Google Alerts to build backlinks to your website. You’ll want to read on to find out how.

What is Google Alerts?

Google Alerts is a content change detection and notification service, offered by the search engine company Google.

I know what you’re thinking. What a great tool to notify you of your keywords or keyphrases.

You can set up an alert for any of these and as many alerts as you’d like. Just think of all the content you can monitor on the web even your competition. Actually, I believe there’s a limit of 1,000 alerts you can set up per email address. But that should be plenty.

Set Up Google Alerts  

How to Set Up Alerts

How Often

You can set up alerts by typing in the keyword or keyphrase you’d like to follow. Then you can decide how often you’d like these email alerts sent to your inbox. I usually choose “at most once a day”. But you have two other options, “as-it-happens” and “at most once a week”. They can get pretty overwhelming if you select as-it-happens, but that’s just my opinion.


The default setting for sources is “automatic”. That means the alert will be sent automatically for all sources. Your options for sources are as follows: news, blogs, web, video, books, discussions, and finance. I usually choose blogs, web, and discussions for my alerts. But this is just my preference. You can play around with these settings until you find the right set up that works for you.

Language and Region

Again most of these settings are going to be based on your preference for each alert. My settings for language and region are “English” and “United States”.

How Many

Unless you want Google to filter out the best results then you should select “all results” as your setting for this option.

Tip: Remember to put your keyword or keyphrase in quotation marks if you only want content that contains that exact phrase. So, if I wanted to get alerts every time “Lindero Brands” is found online then I would put it in quotation marks. Otherwise, I’d get random data that contains the word “Lindero” and “Brands” and that’s not what I want.

What Alerts Should You Create

This happens to be a very good question and I’m sure you’ll want ideas on creating alerts that will help your company and improve your online presence. There are many alerts you can create that will do just that. Let’s break it down for you.

Follow Your Brand

There are a couple of reasons as to why you’ll want to follow your brand. The first reason I can think of is to achieve backlinks. Find out who has mentioned you on the web like on their blog. And if they’re not linking back to you, well then, this is the perfect opportunity to ask for a link.

For instance, I receive alerts on my brand “Lindero Brands” to find out if I’m being mentioned on the web. This is a great way to find out if you’re establishing a brand or not. Especially if people start mentioning you by your company name. Then you’ll know you’re making a presence online.

So, let’s say I found a blog where my company name was mentioned however there were no backlinks to my website. What would I do in this instance? I would send them an email asking for one. It would read something like this…

Email to Link Back to Company  
Another reason why you’ll want to follow your brand is to see if your website is being sabotaged on the web by competition. Yes, this can actually happen. Find out if someone is building backlinks to your website or blog using blackhat SEO tactics. The good thing is you’ll be able to disavow any bad links created to destroy your reputation online. Hopefully, this doesn’t happen to you, but if it does now you’re prepared to deal with it.

Follow Your Competition

Find out when your competition is mentioned on the web. Why? Because you can find out what they’re doing to improve their online presence. For example, you can find blogs that link back to your competition and contact them for a link. They are more likely to link back to you if they’re linking to other businesses in your industry like your competition. Maybe its on an artlicle they wrote. What you can do here is outdo your competition. Write a better article. I got this idea from Neil Patel on how to build backlinks.

Then send an email to the blog linking back to your competition that reads…

Build Backlink Email  

Follow Your Keywords

Another great way to build backlinks is to follow your keywords or keyphrases. For instance, if I wanted to target the keyphrase “On-Page SEO” then I would create an alert for that keyphrase.
On-Page SEO Google Alert  
Then you’ll receive an alert preview of all the content just published on the web for that exact keyphrase. See below example…

Once you find an article that has your keyphrase in it you’ll want to scan it to see if it’s your competition or not. Or maybe it’s just a blog linking out to your competition. Whereas you can contact them asking to link out to you instead.

Recently, I’ve lucked out and have found some blog posts that contained my keywords that had no outbound links. Absolutely zero outbound links in the article. I then contacted them and requested a link back with this email.

On-Page SEO Backlink Email  
Conclusion, as you can see there are many link building opportunities when it comes to leveraging Google Alerts. While some bloggers may not respond back to you, there are some that would be more than happy to link back to you. It will take some time. But its a great white hat tactic for your off-page SEO.

Update: I’ve since switched to Talkwalker Alerts for my SEO campaign and have had much success with it. Be sure to check out my lastest article, why Google Alerts suck and what you should use as an alternative.

Elyssa McGregor

Hi! I'm Elyssa McGregor. I love helping people succeed online and promoting businesses with our wide range of promotional products. I have a love for search engine optimization (SEO) and getting companies out there on the world wide web. How can I help you?

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