They say content marketing is king. However, there are many rules to creating content for your blog that bloggers need to follow for SEO purposes.
Here in this article we will be teaching you about content marketing tactics. And how those tactics can help you grow your business. Yes, content marketing can help you grow your online presence.
Let’s start with the first thing you see which is sentence and paragraph structure.
Shorter is Better
One of those rules is to keep your sentences and paragraphs short. This will help make your blog post easy to read. And your readers will find it easier to get through your content by keeping things short.
But, it’s easier said than done. Have you ever tried to write short sentences and paragraphs? Especially when you’re accustomed to writing a certain way. Here are some tips over at ProBlogger on how to write short sentences and paragraphs the right way.
How do shorter sentences and paragraphs help your SEO? Well for one, it keeps your readers engaged. Here is a great article on why shorten paragraphs keep web readers engaged.
And if you are keeping your readers engaged then you’re increasing their time on your page. A huge plus when it comes to optimizing your blog.
There really is no preferred length to content when it comes to writing your blog posts. 200-300 word blog posts can rank just as easily as 3000+ word blog posts.
But, one of the keys to SEO is to keep your visitors on your website as long as possible. That’s why writing longer blog posts may help you in the long run.
To increase the length of your blog posts you can include things like lists, images, infographics, or case studies to references you have found online, and lots and lots of research.
Speaking of research, the best blog length for SEO in 2019 is 1,705 Words. According to numerous studies over the last 10 years.
This chart actually shows the more content the better when it comes to your on-page SEO and ranking high on the search engines. In this chart, it looks like we should be aiming for 2500+ words. Just check out Neil Patel’s page on why 3000+ word blog posts get more traffic.
The more you write the longer you can keep a user engaged on your page. But, it’s not an easy task to write 3000+ words on a particular subject. It’s going to take a lot of practice to get you there. One of the key strategies to do this is by including a lot of research. Research is also king and readers love information.
- Include valuable insights from others (industry experts) in your articles.
- Include data-backed research, not just opinions.
- Add visual elements like images and infographics.
Video content is now becoming a thing nowadays. Why? Because bloggers are realizing that video keeps them on their site longer. And like mentioned above, having users on your site longer is a huge plus when it comes to SEO.
I’ve even written a blog about how video can help you get found and linked. It will explain why video marketing is so important for your blog and why you need to add it to your SEO strategy.
You can either embed YouTube videos on your blog to keep users engaged or you can self-host your own video content. There are many pros and cons as to which method is better.
Here are some great tips from Neil Patel on Video Marketing and how to use it to your advantage to increase traffic and sales.
You’ll want to make sure to break-up your content by using sub-titles or subheadings. These subheadings can be used with HTML tags or header tags.
H1 Heading Tag
H2 Heading Tag
H3 Heading Tag
H4 Heading Tag
H5 Heading Tag
H6 Heading Tag
Breaking up your content will help keep readers engaged on your website. Just like keeping sentences and paragraphs shorter. Header tags break up each section of your blog posts into sub-topics.
By having your content sectioned into sub-topics you’ll be able to include more keyphrases. And even synonyms of topics related to your blog post.
Lists are also a good way to break up content and keep readers engaged. A lot of bloggers include lists in their blog posts because of this. It’s even great mention your list in your SEO title. Like 10 Good Reasons You Should be Blogging Today, But Look Out for #4. See that’s a pretty catchy SEO title.
But, bullet pointing and creating lists provide additional structure for your blog. Which in return helps your readers.
For more reasons why list posts are good for your blog be sure to check out this article.
Images and Infographics
Same with images and infographics. Well first of all people love images so this is a great addition to your blog at any time. But adding images and infographics is not only pleasing to the eye but also great for breaking up content. As too much content and not enough images, lists, and/or sub-titles could get overwhelming for your visitor.
Conclusion, all of this information can help your business grow. It keeps readers engaged and keep them on your page longer. Which is exactly what you want. Now all you need is a call-to-action to have them subscribe to your email list or sign-up for a free resource your giving away. Here are some great call-to-action examples to help get you started converting those visitors into customers.