Ever wonder how you need to build your internal and external links on your blog posts? There’s one major key point to that question. And it is to place links for the user’s purpose only. If you have a link building strategy, then you’ll need to think about what your writing and how you’re linking to other content. You shouldn’t be randomly putting links on a blog post just because you mentioned the keyphrase or keywords you’re targeting.
Like if I were to mention promotional products on this article. I wouldn’t just randomly link those keywords to a promotional product article or our promotional product shop. Because that’s not what the user is here for. They are here to learn about the secrets to internal and external links.
Don’t Be Random, Think of the User
Like I said above. Don’t be random about where you place your links. You should be placing your links in strategic places. Like where your readers would expect more information about a subject. Or if you were to reference another blogger for their research. This would be a good time to place a link so that the user can get further research if needed.
When to Open a New Tab or Not
A question many of you have asked or pondered I’m sure. That is when to open a link in a new tab or not. The answer is if the link is pointing to an external source then to open the link in a new tab. Otherwise, you’re sending your visitors off your website for good. By opening in a new tab the user has the choice to come back to your site or not. The only time you would not open a link in a new tab is if the link was pointing to an internal source somewhere else on your website. Then there would be no need to open a new tab.
Quantity & Quality of Links
Did you know that Google has a limitation on the number of links on any given page? They say to keep it fewer than 100. One of the reasons is because a page of that length that has more than 100 links would more than likely be truncated by Google. And Google wouldn’t index the entire page.
And can you guess the second reason why you should keep links fewer than 100? Yes, it’s because of the user experience. Just imagine if this page was filled with hundreds of links. How overwhelming that would be to the user.
In regards, to the quality of links, you want to link out to high authority sites. That shows the user you know what you are talking about on your blog post. And boosts your authority in return.
There’s No Pyramid Scheme
Forget the pyramid scheme idea. An idea where your cornerstone content is at the top of the pyramid and then linking articles from that content down the pyramid.
Have you ever tried to build a link pyramid? It’s easier said than done and starts to get complicated as you move past the first couple of tiers.
Image Source: Moz