Want the facts? Look no further. Here are 7 statistical facts that will blow your mind about promotional products. Many good reasons as to why you should be using promotional products to promote your business. We get asked all the time, “Are promotional products effective?”, well here’s your answer.
Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. -PPAI
Fact #1
81% will keep a promotional product for one to eleven years.
Now that’s a long time to keep a promotional product. The breakdown actually is as follows: 5% will keep a promotional product less than a month, 14% less than a year, 41% 1-5 years, 22% 6-10 years, and 18% 11+ years. Now imagine how many impressions that one ‘kept’ promotional product has made of the course of 11+ years. Let’s just say one impression a day for 11 years is 4,015 impressions. Now that’s a lot of impressions for one promotional product.
Fact #2
9 in 10 consumers recall the branding on promotional products they have received.
That’s 90% of consumers recall the branding on promotional products they received. That’s a pretty good promotional tool if you want somebody to remember your business. Which of course you do!
It happens to be 67% higher than broadcast advertising and 78% higher than online, print and mobile advertising. So which direction do you want to go for your promotional advertising campaign?
Fact #3
83% are more likely to do business with a brand after receiving a promotional product
It’s said that consumers not only welcome these experiences from brands, they expect it. So, if you want to promote your brand you better be passing out branded promotional products for your business, as consumers expect it from you.
Fact #4
70% of the top five “custom” products searched on Google are custom t-shirts.
Source: Lindero Brands Research, What are the Top 3 Promotional Products According to Google Search?
The breakdown rounded up to the nearest percentage point is 70% custom t-shirts, 12% custom mugs, 10% custom hats, 5% custom keychains, and 4% custom pens.
This says a lot about custom t-shirts, that custom t-shirts are dominating the promotional products industry. Could be because of the large imprint area and the high number of impressions from wearables. That and they’re useful, which happens to be the number one reason why promotional products work.
Fact #5
57% of the top five “promotional” products searched on Google are promotional pens.
Source: Lindero Brands Research, What are the Top 3 Promotional Products According to Google Search?
The breakdown rounded up to the nearest percentage point is 57% promotional pens, 14% promotional bags, 11% promotional sunglasses, 9% promotional keychains, and 9% promotional water bottles.
So if you’re looking to purchase the most sought out promotional products you’re looking at custom t-shirts, mugs, hats, bags, sunglasses, keychains, pens, and water bottles.
Fact #6
73% of those who used the promotional product that they received stated that they used it at least once a week.
Source: PPAI Fact Book, 10 Reasons Whys Promotional Products Work!
Now, if you want to think about that in terms of impressions. If a promotional product was used at least once a week. Then that’s a minimum of 52 impressions over the course of a year. And if that same promotional product was kept for five years. We’re talking 260 impressions minimum for one promotional product used at least once a week over the course of five years.
Fact #7
45% of those who used the promotional product that they received stated that they used it at least once a day.
Source: PPAI Fact Book, 10 Reasons Whys Promotional Products Work!
For the 45% of those who used their promotional product at least once a day, that’s a minimum of 365 impressions over the course of a year. And again, if that same promotional product was kept for five years. That’s a minimum of 1,825 impressions.
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