Did you know SEO is a popularity contest? It’s funny how much do’s and don’ts are out there about SEO. When all of that really doesn’t matter. I mean sure it will help but most of what you read is only minor stuff compared to winning that popularity contest.
The below key points are really all that matter when it comes to your SEO. The rest as I’ve said is just a bunch of fluff. Sure, it does help to have an intriguing SEO title to your blog. And optimize your on-page SEO. But, nowadays it’s all about the user experience. What’s your blog have that the users want?
Like I said above, having a fascinating SEO title will help with CTR. But, it’s not critical. You just don’t want to get lost in a sea of other blog posts. The ones that start with the exact same keyphrases. Which happens to be another SEO ranking factor. Putting your keyphrase at the beginning of your SEO title. But, I wouldn’t do what everybody else is doing. Otherwise, as I said, you’ll just get lost in that black hole.
CTR happens to be a signal to Google that users are interested in what your blog has to say. The higher your CTR the more likely your Google Search ranking will improve. Just think about it. Why would Google rank you higher if nobody is interested in clicking on the link to your blog? Hence, it’s a popularity contest.
Average Time on Page
It’s one thing for users to click on your blog link. But it’s another thing for users to stay on your blog. Is your bounce rate high? Or are users staying on your page or exploring the rest of your blog and website for more information? The longer you keep users engaged on your blog or website the better your SEO ranking will be.
That’s one reason why a lot of bloggers are turning to video marketing. Because video marketing is one of the best ways to get your content found and linked. Plus users stay on your blog longer when you are engaging them with video.
Social Media Signals
Another ranking signal for Google is social media signals. Do you have a good amount of followers on your social media accounts? Are users sharing, liking, and commenting on your content? All these ranking factors tell Google that your blog is well-liked. Not only will this signal to Google to rank you higher in Google Search. But, these social media signals will also help improve your overall ranking for each social media platform.
Social media increases your CTR to your blog posts and informs followers of new content. But, it’s up to you to keep users engaged and to stay on your blog. Do they like what you have to offer? Does it help the user any? Again, a popularity contest. That’s why it’s important to write quality blog posts over quantity.
Number and Quality of Backlinks
With all the above key points in place, you’ll start to see an increase in your blog’s backlinks. Which guess what? Happens to be another popularity contest ranking factor. Are users liking your blog enough that they keep coming back? Do they remember you, like you, and want to link back to you? This is KEY when it comes to your SEO. This my friends is the bottom line. It’s like a vote for you in this so-called popularity contest. And trust me these votes count.
Are users linking to you with relative backlinks? Meaning is their content in the same niche as yours? Another plus for your SEO. And are these backlinks coming from authoritative blogs? The better quality backlinks the higher you’ll rank on Google Search. Again, it’s not so much about quantity as it is the quality of the backlink. You’ll want “popular” blogs to link back to you. Why? Because it increases your CTR. And if you’ve done your on-page SEO correctly it will increase your average time on page. All the key points that I’ve mentioned above.
Plus, these high-quality blogs will be sharing their blog posts on social media. Which only increases users becoming aware of your blog.
Are you a Brand?
Did you know that by being a brand helps your SEO? Yep, brands are part of that popularity contest. You’ll need to establish your brand and make your brand well-known to win that contest. This is where advertising your brand is important to get your name out there. Even handing out promotional products is a good way to spread the word about your brand.
You’ll know you’ve established your brand once you see users searching for you by your company’s name. This is a good indicator if you see this happening in your Google Analytics organic search results.
So how is your brand going to win that popularity contest?