Ever wonder if the mug printing business is a good e-commerce business? If you asked me, I’d have to say yes, yes it is. But of course, I’ll have to back up my reasons as to why it is a good e-commerce business. As I’m sure that’s why you’re here to find out the reason why. So let me address that.

It’s highly sought out on Goolge

Let’s head on over to Neil Patel’s Ubersuggest tool. There you’ll see that a lot of people are looking for custom mugs on Google. Now, if you type in “custom mugs” into this tool you’ll see that 33,100 people as of today are searching for this keyword phrase on a monthly basis. And if you type in “custom coffee mugs” you get another 22,200 people. That’s a total of 55,300 searches a month. Holy cow!

Ubersuggest Custom Mugs
Ubersuggest Custom Mugs

You’ll see that the word happens to be competitive. But, there is a 42% chance you can rank in the top 20. And with custom coffee mugs, there’s a 50% chance. So there is some SEO difficulty here when it comes to trying to rank for these keywords on Google.

You’ll have to keep that in mind if you’re wanting to print mugs for your e-commerce business.

But, are there people out there looking for a mug printing business? Yes, there absolutely are a lot of people searching for a mug printing business on a monthly basis.

It’s a business you can start with no inventory

I’m sure you’re thinking right now, did I just read that correctly? Yes, you did. This is an industry you can start up with no inventory and no equipment as well. You just have to know the right resources to find promotional product suppliers in the mug printing business.

If you work with some promotional product suppliers in this industry you can make at a minimum a 40% profit. That’s not too bad if you ask me. What do you think? If we randomly said a mug costs $5.99 for 100 pieces = $599.00 and you’ll make 40% of that which is about $240.00 for one order. Not too shabby if you ask me. Especially if you don’t have to carry any inventory or have any printing equipment. You basically are working as a salesperson.

There’s room for expansion

Now hear me out. You don’t always have to have no inventory and no equipment. This can be something that you can aim for as your start-up business picks up in sales. You could eventually become your own promotional product supplier in the mug printing business. By selectively adding your own mugs to your own product line. This, in my mind, is where you’ll want to be. Unless, of course, you like working with no inventory and no equipment. But that’s entirely up to you.

You can find a FREE e-commerce platform

There are FREE e-commerce platforms out there available that would be great for a mug printing business. I would highly suggest Magento. But, you’ll have to know what you’re doing when installing this software. It can be pretty complex installing it and keeping it up-to-date with the latest versions and security patches that Magento releases. However, I’m completely savvy in this area if you’d like my expertise.

They even have Magento mug design tools you can install as an add-on to your Magento software. That is if you want to spend some money and invest in your online business.

You can learn as you grow

It doesn’t take a lot of knowledge to get into the mug printing business. Why? Because you’ll have your promotional product supplier there to answer any questions that you may not know. And then you’ll learn as you grow your business.

Just don’t agree to anything with your client until you get the facts first from your promotional product supplier. There’s no harm in saying “Let me get back to you on that.”

I think your biggest obstacle is going to be starting your online e-commerce store. And of course, as mentioned above, getting into that top 20 on Google for the keywords custom mugs or custom coffee mugs.

Elyssa McGregor

Hi! I'm Elyssa McGregor. I love helping people succeed online and promoting businesses with our wide range of promotional products. I have a love for search engine optimization (SEO) and getting companies out there on the world wide web. How can I help you?

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