We all know that promotional products are a good marketing tactic for your business. But, what are the benefits of promotional products you might ask? That happens to be a good question. I mean why would you invest your money into promotional products if you didn’t know what the benefits were for your company. Hopefully, this article will help answer your questions and get you motivated to start purchasing those promotional products today. As they have huge benefits for any company whether small or large.
What is branding? Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. You may need to hire a graphic desiner to help with your company branding.
So what do promotional products have to do with branding? Promotional products help set your brand apart from your competitors. With promotional products, you can create your brand in the design of your promotional items or in the design of your company logo.
For instance, to help this company with their branding we molded a custom keychain in the shape of their company logo. Now every time a person sees this design or logo they’ll automatically think of that particular company.
To continue with their branding on promotional products they even did pens, highlighters, sticky notes, bottle openers, hats, and custom t-shirts. This definitely set them apart from their competition and made them stand out in terms of their branding.
What do I mean by awareness? I mean brand awareness. Brand awareness refers to the extent to which customers are able to recall or recognize a brand. Just like discussed above. But, did you know 9 in 10 consumers recall the branding on promotional products they have received? That is huge.
And according to Business.com, they said, “In today’s business world, brand recognition is vital to the overall success of a brand.”
Even USA Today said “Promotional giveaways are a key tactic to define your brand and help spread awareness of your products and services.”
With that being said, you should already want to be moving forward with creating your brand starting with promotional products.
Providing promotional products or corporate gifts opens the door for communication with your buyers. It is a great tool to introduce new products and services that your company has to offer.
According to Smart Insights, “Branding isn’t just about getting your logo seen everywhere. Your brand is your business. Successful branding is about communicating your values and vision to your target markets to attract, maintain and grow a loyal customer base.”
I totally find this to be true. It’s one thing to send out a whole bunch of promotional products to your target audience. But, it’s another thing to effectively communicate your company’s products and services. As they say, communication is key.
Just think about it, here would be a great opportunity for a follow-up to open communication about your business. Why not follow-up with your prospect after they’ve had your promotional product for a few days?
Promotional merchandise is a marketing tool that helps your small business gain customers through repeated exposure. Just think about the amount of exposure that you’ll have passing out promotional products. And how many impressions each one of those promotional products will make. Did you know that 73% of those who used the promotional product that they received stated that they used it at least once a week? And 45% of those who used the promotional product that they received stated that they used it at least once a day. Just check out the statistics.
5. Lead Generation
With exposure will come lead generation and promotional products are a great lead generation tool. With that being said promotional products can help build sales for your business. Some businesses even create a tiered giveaway system. Meaning start with an inexpensive giveaway with a potential client then work your way to a little bit more expensive promotional item to give to someone that is genuinely interested in your business. This tiered approach will surely convert a prospect into a client.