Promotional Products

What is a vector image? A vector is a format of artwork that is created in Adobe Illustrator. Adobe Illustrator is a vector graphics editor developed by Adobe Systems. A vector denotes a type of graphical representation using straight lines to construct the outlines of objects. When vector graphics are scaled, the edges remain crisp and sharp no matter the size. In laymans terms, a vector is an outlined graphic that can be scaled to a larger or smaller size graphic without effecting the quality of the graphic. In the advertising specialty industry (ASI) people work with vector artwork all the time. Decorators require that the artwork is in vector format of either an AI, EPS, or PDF file. They use the artwork to scale on to paper proofs or templates of the promotional products for clients&#...

What is a setup fee? A setup fee is just that, it is the setup of a logo to be decorated on the product you ordered for your advertising campaign. A setup fee is a very common fee associated with just about every promotional product order. When ordering promotional products from a distributor for the first time you’re more than likely going to be faced with paying at least one setup fee. There is a logo setup process with just about every order. The first step is receiving the artwork in vector format from the end user. Then the distributor transfers the vector artwork to a template to make what’s called a paper proof for the end user. The distributor sends the paper proof to the end user for approval to proceed with production. That’s pretty much the first step of the logo set...

What are Promotional Products? According to businessdictionary.com… The definition of promotional products are items such as a bag, calendar, cap, clock, diary, pen, etc., given away to current or prospective customers. These items usually carry the name and address of the firm, as well as information on the products and services, and serve as reminders. Also called advertising novelty or advertising specialty. I would like to correct the above definition. It states that these items usually carry the name AND address of the firm along with information on the company’s products and services. From my experience and having worked in the industry for 10+ years it is usually just the name of the business decorated on the promotional product and not along with the company address nor...

We all know that in the promotional advertising industry most, well at least from what I have seen, end users prefer large imprint areas and imprinting their company logo using the maximum imprint size possible. While some products do not allow enough room for large imprint areas, such as pens and keyholders, many do. Below are THREE promotional products from the Lindero Brands’ line that have large imprint areas. 3 Promotional Products with Large Imprint Areas That Scream Your Company’s Name! The Drive-In Photo Frame Photo Frames – The Drive-In photo frame has an excellent location for a large imprint area. Screen print it with a splash of color to make it pop out even more! Add your logo on either the drive-in frame found in brushed or high-polished aluminum. Place memo...