When it comes to categories or tags it can be quite overwhelming deciding which to use for your blog posts. Especially if you’re new to blogging. You may go overboard on the categories and tags if that is the case. Even if you’re not a new blogger some tend to go overboard.

I like to keep my categories and tags organized and thought out. Just check out my category listing:

      Promotional Products
      Screen Printing

Although one of these categories I could combine and that is promotional products and screen printing. And just make screen printing a tag. But we can think that through a little later. Thankfully with the way WordPress’s URL structure is we can make changes without compromising the majority of the website. You’ll just need to make sure your 301 redirects are in place so you don’t lose any SEO value when making changes.


The toughest part about categories is actually picking out the category itself. This is why it’s important to take a look at the most popular blog categories out there according to Google. It gets to be a little tricky when you’re dealing with a synonym or words close in meaning like advertising and marketing.

Most Popular Blog Categories According to Google  
For the most part you just don’t want to over do it when it comes to picking out your categories. Like for instance Matt Cutt’s blog (in my opinion) is a little unorganized when it comes to his categories. Like halloween can be under personal and just tagged as halloween. Same with leftovers and food, instead of both being a category, leftovers can be moved under the food category and tagged as leftovers. But as far as I can tell I can’t see that he is using tags on his blog posts.

Below would be a good example of blogging categories that are clearly defined. And will help you continue generating meaningful content and topics for your blog.

Blog Categories  


In regards to tags, I like to think of tags as subcategories. You don’t want to randomly select words written in the article as your tags. Otherwise, your tags could get out of hand. By randomly selecting I mean choosing an abundance of irrelevant tags. Like for this article, I wouldn’t tag Matt Cutt unless I find that I’m blogging frequently about him. I wouldn’t even tag this post with the tag categories or tags even though that’s the subject of this article. Categories and tags aren’t something that I plan on continuously writing about. Do you see what I mean as to how it can get out of hand?

Tagging articles should be with words that you plan on continuously writing about. Like, for instance, my category Promotional Products. Under that category, I could tag articles with custom pens, custom mugs, custom t-shirts, and corporate gifts for example. Because these are all topics that I would continuously write about. If you’re tagging articles with words ‘just because’ then you’re going to be left with a big mess to clean up.

And remember there don’t have to be any tags at all for your article. There’s no harm in that.

Conclusion, I hope you can see that keeping your blog’s categories and tags less cluttered is ideal. And easier for the user to follow. Nowadays when we blog it should be all about the user’s experience. Keeping fewer categories and tags will simplify your blog and create that user-friendly experience you’re looking for.

Elyssa McGregor

Hi! I'm Elyssa McGregor. I love helping people succeed online and promoting businesses with our wide range of promotional products. I have a love for search engine optimization (SEO) and getting companies out there on the world wide web. How can I help you?

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