If I were to tell you the five most critical SEO factors of a blog post, you would be like “that’s easy!” The difficult part isn’t about writing a blog post. It’s about getting people to like your blog post, stay engaged, and building those backlinks. Now that’s the tricky part.
These five SEO factors will help you on ranking your blog post even if you are a newbie to SEO and blogging. Let’s not overthink all that SEO fluff out there.
1. SEO Title
The SEO title plays an important part in ranking your blog post because it tells Google what your page is about. It’s also the first thing a user sees when browsing the Internet. You’ll need to make sure to jazz it up a bit so that it increases your click-through-rate. Google likes user metrics and if they see that users are clicking on your site, stay on your site, and are engaging with you, then that’s a win!
2. Meta Description
The meta description is your second attempt to get users to click on your link to your blog post. You’ll want to treat it just like your SEO title by including your keyphrase. Including your keyphrase at the beginning of the SEO title and meta description will slightly increase your rankings on Google Search. Make sure not to duplicate content here as it’s a great way to get in synonyms or your keyphrase and better explain your blog post.
The permalink, without the date in the URL. It’s not needed nor does it serve a purpose in the URL other than to date your blog post. The permalink in your URL is another good place to put your keyphrase, hyphenated by each word. It also serves the same purpose as the SEO title and meta description by telling Google what your blog post is all about.
4. Internal Links
First of all, Google follows links to discover content on websites or blogs. But, not only does Google follow links, people (users) follow links too. Keeping visitors on your blog and staying engaged is key. Internal links do just that, they help the flow of your blog and keep users staying on your site to learn more.
Let’s not forget about content. Content is a huge factor when it comes to SEO. Sprinkling in your keyphrase along with synonyms to help your ranking in Google Search. But does it really matter if you write 200-300 word blog posts vs 3000+ word blog posts? I think not. Just as long as you get your point across you should be fine.